There’s something special about that first pour of wine—the aroma, the color, the promise of a perfect pairing or relaxing moment. At UpNorth Social, Crosslake’s only self-pour wine bar, we believe that experience should be just as satisfying as the wine itself.

A Tap Wall Worth Tasting

Whether you’re a local or exploring the Brainerd Lakes area, our tap wall is the only one of its kind in Crosslake—and one of the few in the region. Each wine is thoughtfully selected not only for quality, but for its ability to pair with everything from charcuterie to lakeside vibes.

Here’s just a taste of what you’ll find on tap (many other rotating beers and wine also on tap):

Pinot Noir – Argyle, Willamette Valley, Oregon
Elegant and balanced, this Oregon Pinot delivers dark cherry, black tea, and spice accents. A smooth red that pairs beautifully with cured meats and cozy evenings.

Cabernet Sauvignon – Fossil Point, Paso Robles, CA
Bold and expressive with dark fruit, cocoa, and cinnamon aromas. This Cab is everything a red lover wants—big flavor, rich finish, and great with hearty bites.

Prosecco – Valdinevola, Italy
Light, bright, and perfect for celebrating. Notes of green apple, pear, and citrus zest with an effervescent finish that’s ideal for toasts or sunny afternoons on the patio.

Rosé – La Vieille Ferme, Rhône Valley, France
Fresh and semi-dry with juicy cherry and berry flavors. It’s the perfect rosé for sipping with friends or pairing with summer fare.

Sauvignon Blanc – Wither Hills, Marlborough, New Zealand
Vibrant and zesty with tropical notes of passionfruit, pineapple, and peach. A crisp favorite for those who love a citrusy, clean white.

Chardonnay – Fossil Point, Edna Valley
Juicy white nectarine and spice mingle in this beautifully balanced California Chardonnay. Subtle hints of ginger and orange peel add complexity without heaviness.

Why a Tap Wall?

At UpNorth Social, it’s all about customization and control. Want just a taste before committing to a full glass? Curious to try a new varietal from New Zealand or France? The tap wall empowers you to discover wines at your own pace. You only pay for what you pour—whether it’s an ounce or a full glass.

A Wine Experience Unlike Any Other

From our build-your-own charcuterie boards to seasonal grain bowls and sandwiches, everything at UpNorth Social is designed to pair beautifully with what’s in your glass. Add in the laid-back lake town charm of Crosslake and our welcoming atmosphere, and you’ve got a wine experience that’s truly one-of-a-kind.

Come Taste for Yourself

Whether you’re a red wine devotee, a prosecco lover, or just wine-curious, our tap wall offers a chance to explore global wines without leaving town.

Stop in, pour your perfect glass, and discover why we’re quickly becoming known as the go-to spot for the best wine in Crosslake—and beyond.

Located just off Highway 66, UpNorth Social is one of the most unique wine bars near the Brainerd Lakes area.