About UpNorth Social

UpNorth Social is a gathering place in Crosslake built around thoughtfully prepared food, genuine hospitality, and meaningful experiences. From handcrafted charcuterie and self-pour wine to private events and customized catering, everything we do is designed to bring people together.

Our story

UpNorth Social began with a simple idea: create a place where people could slow down, connect, and celebrate over thoughtfully prepared food.

What started as Minnesota's first build-your-own charcuterie bar experience has grown into much more. Today, guests gather here for handcrafted charcuterie, fresh lunches, curated wine and craft beer, private events, and customized catering designed around life's biggest celebrations.

Whether you're stopping in after a day on the lake, hosting a bridal shower, or planning your wedding weekend, our goal is always the same: to create an experience that feels warm, welcoming, and uniquely yours.

What Makes Us Different

Thoughtfully Customized No two gatherings are alike. Every menu, event, and experience is designed around your vision, your guests, and your style.

Gathering Comes First Food brings people together, but connection is what guests remember. We create spaces and experiences that encourage conversation, celebration, and community.

Proudly Rooted in Crosslake We're honored to be part of the Brainerd Lakes Area and proud to serve both locals and visitors looking for meaningful ways to gather.

A Minnesota Original

We're proud to be Minnesota's first build-your-own charcuterie experience. What began as a fresh idea has become one of the things guests know us for today. While we've grown to offer private events, catering, wine pairings, and seasonal experiences, our mission has remained the same: bringing people together through thoughtfully prepared food and genuine hospitality.

as featured in lake country journal

We were honored to be featured in Lake Country Journal, where our story, "Where Friendship Gathers," highlighted the vision behind UpNorth Social and our passion for creating meaningful experiences in the Brainerd Lakes Area.

We'd Love to Welcome You

Whether you're stopping in for lunch, happy hour, planning a celebration, or looking for customized catering, we're here to help create something memorable.