Where Friendship Gathers
UpNorth Social was created with a simple vision: to bring people together over thoughtfully prepared food, genuine hospitality, and experiences worth remembering.
What began as Crosslake's first build-your-own charcuterie experience has grown into a gathering place where friends connect, families celebrate, and milestones are shared. Today, guests visit to enjoy our signature charcuterie, self-pour wine and craft beer tap wall, private events, and thoughtfully customized catering throughout the Brainerd Lakes Area.
Whether you're stopping in for a glass of wine, hosting a bridal shower, planning a wedding weekend, or gathering with friends after a day on the lake, our goal is always the same: to create an experience that feels welcoming, intentional, and centered around the people you're sharing it with.
Our Commitment
Thoughtfully Customized
No two gatherings are alike. Every menu, presentation, and experience is designed around your vision.
Gathering Comes First
Whether you're joining us for charcuterie and wine or hosting a private event, we believe the best moments happen when people slow down and connect.
Rooted in Crosslake
We're proud to be part of the Brainerd Lakes community and honored to help celebrate life's biggest milestones, one gathering at a time.
as featured in lake country journal
We were honored to be featured in Lake Country Journal, where our story, “Where Friendship Gathers,” highlighted the vision behind UpNorth Social and our passion for creating meaningful experiences in the Brainerd Lakes Area.
