Whether you’re spending the day on the lake, exploring town, or just passing through, UpNorth Social is your go-to lunch destination in Crosslake. Located just off Highway 66, we’re more than a charcuterie bar—we’re a relaxed, welcoming space to gather with friends and family and enjoy fresh, flavorful food.

More Than Just Charcuterie

While our signature build-your-own charcuterie boards are a fan favorite, we offer a full lunch menu with something for everyone. Choose from:

• Hearty grain bowls packed with wholesome ingredients

• Fresh, seasonal salads that change throughout the year

• Stacked sandwiches on artisan breads

• And of course, curated meats, cheeses, and accompaniments for the perfect mid-day grazing board

Whether you’re fueling up before hitting the trails or just want a casual lunch with wine on the deck, we’ve got you covered.

Indoor + Outdoor Seating

Enjoy a seat inside where it’s cool and cozy, or take your lunch outdoors to our sunny pet-friendly deck. It’s the perfect place to soak in that Crosslake charm with your pup by your side and a glass of wine in hand.

Family-Friendly + Easygoing

We welcome families, groups, and solo snackers alike. From parents with little ones to couples on a lunch date, there’s space (and flavor) for everyone at UpNorth Social. Plus, we’re conveniently located near resorts, cabins, and lakeside rentals, making us a great stop during your stay.

Quick Pickup Option

In a rush or heading out on the boat? Order online for pickup and take your board or grain bowl to go! It’s fast, easy, and just as delicious wherever you enjoy it.

Next time you’re looking for a laid-back, high-quality lunch in the Brainerd Lakes area, make your way to UpNorth Social. Great food, great people, and a place that feels just like the north shoul