A Community Built Around Stories

At UpNorth Social, we believe stories are meant to be shared. That’s the heart behind Book Club at UpNorth Social, a monthly gathering that has quickly become the go-to spot in Crosslake for book lovers.

What makes it special? It’s not just about the books (though we love those). It’s about connection. People come from all over the Brainerd Lakes Area to join in, because they’re looking for something more than just a typical book club. They’re looking for conversation, friendship, and a welcoming space where everyone belongs.

More Than Reading, It’s About Connection

Each month, we select a new book that inspires thoughtful discussion. The titles are diverse, engaging, and spark conversation that goes in all kinds of directions. But here’s the secret: you don’t have to read every page to be part of the club. Even if you’re just curious about the topic, or haven’t cracked the spine yet, you’ll find yourself right at home.

Our gatherings are lively but relaxed. There’s laughter, curiosity, and a genuine openness to hear from different perspectives. It’s less about “homework” and more about showing up, sharing your thoughts, and being part of something bigger.

Why People Keep Coming Back

Being part of Book Club at UpNorth Social is about joining a circle of readers who welcome all voices. Here’s what makes our club stand out:

• The Go-To Spot in Crosslake: We’ve created a dedicated place for book lovers to come together right here in town.
  
• A Regional Draw: Readers travel from across the Brainerd Lakes Area, from weekenders to year-round residents, to be part of this experience.
  
• Meaningful Connections: It’s about more than books, it’s about building friendships and finding your people.
  
• Thoughtful Conversation: Expect discussions that are engaging, surprising, and full of fresh perspectives.
  
• Relaxed Atmosphere: Sip a glass of wine, pour yourself a craft beer, or build your own charcuterie board or indulge in a fresh meal while you chat.

Everyone Belongs Here

We welcome all book enthusiasts, whether you’re a lifelong reader, a casual page-turner, or someone just looking for a fun night out. The energy of the group comes from its diversity: different ages, different backgrounds, and different tastes, all coming together over a shared love of stories.

It doesn’t matter if you’ve read the book cover-to-cover or are just curious to listen in, you’re part of the conversation the moment you walk through the door.

Join Us at the Next Gathering

Book Club at UpNorth Social is more than a book club, it’s a community. It’s about creating connections, starting conversations, and being part of something that people all over the Brainerd Lakes Area are talking about.

Book Club  is held at UpNorth Social on the third Tuesday of every month at 6:00 PM. Learn more and stay up to date on upcoming books and gatherings by visiting our Book Club at UpNorth Social Facebook page.